Antoine Mermet
CEO
At Google 25 years ago, he learned to anticipate and innovate. He put it into practice at Keyade (WPP), then at Peak Ace. With Braike, he's imagining the digital agency of tomorrow.
The agency
The traditional agency is over.Braike is what comes next.
We're not an agency that adapted to AI. We're a structure built from day one for a market that's reshaping itself - and for the companies that have decided to bet on change. We build tools and support teams so they stay in control.
Reimagined by AI,from the very first line.
Braike was born from a simple, radical realization: AI completely upends the traditional paid media agency model, forcing it to transform in the short term. Tools, features, methods, jobs, skills… we chose not to adapt, but to build something else from the start. A structure designed for the immediate future.
No more skill silos, no more narrow specializations. Tomorrow's consultant isn't an isolated specialist - they're a Digital Data Strategist, leading a cohort of AI agents trained in real time, able to orchestrate complex digital strategies with unprecedented precision and speed. An impact amplifier, not a vendor.
We believe the market's standard tools no longer cut it for ambitious brands. So we built our own - proprietary solutions designed to audit, fine-tune, monitor around the clock and work differently. Tools that change the game.
Braike today is:
A paid media agency that manages your budgets with its proprietary technology.
A suite of AI tools available directly to advertisers who don't need an agency.
A support service for any organization that wants to transform the way it works with AI.
Traditional agency
Traditional method
Anomalies
Spotted the next day, at best. Budgets at risk
Optimizations
Manual and gradual, spread over time
Audit
Instant snapshot, surface-level sanity checks
Reporting
Automated on a static dashboard
Tools
Shared third-party tools, never handed over
Consultant
Buried in operational tasks
Commitment
Annual contract, long exit notice periods
Service
Full paid media management only
Braike
Powered by AI
Anomalies
Real-time alerts, live connection
Optimizations
Via Pilot, granular, live in 30 seconds
Health check
Continuous, in-depth health analysis
Reporting
Evolving, personalized, voice-driven
Tools
Proprietary AI suite, accessible to clients
Digital Data Strategist
Strategist, augmented by trained AI agents
Commitment
Quick exit possible, zero lock-in
Service
Management, tools or one-off advice - your choice
Braike is the agency that equips demanding brands to run their paid media with a precision impossible to reach any other way - whether they go in-house or not. Our tools give in-house teams autonomy; our team brings an expert eye when it's needed.
The founding team
Four partners. One shared conviction. Complementary experience across tech, paid media and business management, driven by a shared ambition: to reinvent digital media consulting in the AI era.
Edris Paikan
CTO
Braike's technical mind. With multiple degrees in AI, he turns the needs of clients and consultants into tools, apps and features.
Robin Basset
COO
He leads our consultants and their impact on our clients. Robin took off at Keyade. He excels in the technical depth of SEA and brings his experience into our tools.
Nicolas Vornière
CSO
With ten years in digital performance at Artefact and Heroiks, he designs Braike's creative and advertising strategy to guarantee the ROI of SMA investments.
What guides us
Our manifesto
We've chosen our path. AI is reshaping marketing all at once. Our answer: advanced tools and rethought methods for the clients who decide to change.
01
The agency that makes you autonomous
Investing internally and working with us are no longer at odds - they combine. Our role: equip you and step in at the right moment.
02
Your lead is built now
In a market that's reconfiguring, the first movers win. We put you in that group, with a technological edge.
03
Break the methods. Keep the results
Transformation is no excuse for underperformance. Braike delivers both: modern approaches and data rigor.
04
Less operational. More intelligence
Automation frees up brainpower. We put it on strategy, analysis and high-value decisions.
05
We anticipate what your competitors endure
We test automation and new formats before they take hold. You arrive ahead, not reacting.
Let's talk about your project.
No strings attached.
30 minutes to understand your needs, walk you through our tools and approach, and see together whether Braike could be a good partner for you.
or by email
contact@braike.com